Insights, Advanced Analytics and Data Mastering for S&P TOP 40 corporation
August 1, 2023 Benefits of Insights, Advanced Analytics and Data Mastering for a $40B business
- The highly fragmented business environment was preventing the company from realizing its full potential. My team quickly harmonized the data, enabled $300 million per year in digital marketing, and realized over $200 million in incremental revenue.
- The siloed business environment was hindering cross-selling. My team unified all customer data, automated market segmentation, and made it universally accessible to all company teams. The solution covered data from 100 ERPs, 20 CRMs, and 10+ marketing systems. The solution powers commercial analytics, marketing, M&A, customer satisfaction analytics, trade compliance, and many other functions.
- The biotech market was not well-defined across the company, which led to conflicting signals, inefficiencies, and missed opportunities. My team collaborated with biotech teams, used external industry reference data, and an innovative platform to deliver a trusted biotech definition, which enabled a 30% annual revenue growth in a $9B/year sales segment.
- The critical M&A activity required a great deal of data processing at every stage of the process. My team created a global reporting platform with harmonized customer, supplier, and product data, allowing for rapid response to even the most complex inquiries from internal teams and antitrust authorities. My team played a critical role in the timely completion of the $17.4 billion acquisition by the company and its quick integration with the legacy business. The commercial data for the $7 billion revenue acquisition was integrated within week 1 and far exceeded the synergy targets.
- The company’s cash flow was being negatively impacted by poor cash collection and credit risk management across fragmented systems. My team developed global accounts receivable analytics, powered by customer harmonization, which improved cash collection by 10% and enabled integrated customer credit risk management.
- The COVID-19 pandemic exposed flaws in supplier management, which limited spend optimization and risk management. My team developed a framework for global spend analytics and total company relationship reporting by harmonizing supplier and product data using AI. Purchasing met and exceeded their annual savings goals while reducing supply chain risks.
- Using a proprietary “Enhanced” D&B platform led to the universal deployment of Dun & Bradstreet data, while also reducing D&B costs by 30%.